Think big and logo design art design creativity but should follow specific rules, not the scope of this article to discuss, but it is necessary to emphasize three points: the pure design ideas, unique creative elements, design language of simplicity. The key point is to grasp the above logo design artistry. Few project design does not consider economic factors, the logo design is no exception. Not only that, as the project's main service side logo design often have a significant impact on project management. That is how the cost of the budget within the scope of the project, in accordance with the stipulated time Jinshui engineering enterprise flag, to the quality standards required to complete the work, a challenge to the proposed design workers. Program design phase has begun to enter the specific contents of the logo design. From the analysis of the project as a whole to the monomer identity; from the content displayed to identify the artistic style; from the technical to the installation process, all belong to design content. Program design process, scientific, functionality, aesthetics has been embodied. Japanese design found that people in their daily lives become increasingly dependent on identification. Highway, terminal, hotels, restaurants, community and other public places, everywhere lovely figure mark. In the complex driveway, pointing to a clear roadmap to help people identify the way forward; in restaurants, commercial buildings, clearly evident toilet signs, you can easily resolve customer eager embarrassment; in the community, ordered the house number, visiting friends and relatives also become more convenient. In life, there is no cause of action to produce identification difficult, there is no uniform, standardized logo will also feel inconvenienced. Recently, a meeting somewhere, because the venue is unclear instructions, participants like living in a maze, find North. Recent corporate flag Jinshui make much money, due to certain airports to identify irregularities, pick someone who has failed to make it clear to visiting guests pick specific locations Jinshui flag Which companies make, wasted pick. Worse Jinshui customized corporate flag, a county has to do with Mahjong identification numbers, so that passers-by as five miles into the clouds. Identity confusion seen in general. In the cities, identity is reflected in an important symbol of civilization, standardized classification identification, design, setting principles, setting range, setting method, has important practical significance. Jinshui enterprise flag making much money, big and design (certified), Jinshui District, Zhengzhou City Enterprise flag provided by large and designed Limited. Large Zhengzhou City and Design Ltd (www.zzdhzz.com) is Zhengzhou, creative design leader, over the years, the company is implementing the scientific management, innovation and development, the principle of honesty and trustworthiness, and satisfy customer needs. In Japanese design leadership with the staff warmly welcome all inquiries negotiations to create Japanese design a better future.